President Zuma To Present Toyota’s New Models To South Africans


President Zuma will today, officially present Toyota’s new models to South Africans. The event will take place at Toyota plant where Mr President will launch the new generation Toyota Hilux and Fortuner in Prospecton, Durban.

Sometime in February, the President informed South Africans that his government through the good works of the Department of Trade and Industry, had attracted investments of over R25 billion in the automotive industry in the past five years.

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BuzzSouthAfrica learnt that Toyota in line with the aforementioned investment in the automotive industry, injected R6.1 billion into South Africa’s manufacturing industry and the country’s local vehicle production.

Toyota’s new models – Hilux and Fortuner are part of  the outcome of Toyota’s investment.


A Presidency statement said; “President Zuma will launch the new models as part of the implementation of the Nine-Point Plan that he announced last year to grow the economy and create jobs.

“One of the pillars of this plan is a higher-impact Industrial Policy Action Plan (IPAP) that focuses on increasing manufacturing-based value addition, employment creation and export-intensity.”


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Toyota said although Fortuner is built for adventure, “once you step inside…you’ll discover it’s finished to deliver highly refined levels of usability and convenience.

There’s room to accommodate everyone in comfort with seven full size seats with a 3rd row that quickly and conveniently folds out of the way to transform Fortuner from a family transporter to an adventure machine that’s ready for 4WD action with maximum storage space.”

While the total employment in the plant is estimated above 8,000 jobs, it’s believed that the investment in the production of the new Hilux and Fortuner vehicle models will support more than 4 000 jobs.

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According to South African Government News site, “the investment by the Japanese car manufacturer is a demonstration of the continued confidence that global automotive producers have in South Africa as an investment destination and the supportive policy environment that the country offers.”