July TV Ratings: Three Celebrity-driven Shows Which Failed To Attract Viewers


July TV ratings revealed that embattled South African Broadcasting Corporation (SABC) is still losing millions of viewers, especially in SABC2 and SABC3.

According to the latest audience ratings (AR) data from the Broadcast Research Council (BRC), only SABC1 managed to keep its audience numbers stable while the troubled SABC2 and SABC3 continued to shed viewers in July.

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Also, the shocking part of the recent AR data is that all the new celebrity-driven shows on public and pay-TV failed to attract the number of viewers to put them on the top list.

From David Thlale’s The Intern SA, Tumi Morake’s #WTFTumi and Bonang Matheba’s Being Bonang, all the hyped shows on TV performed below expected standard.

Bonang’s “tell-all” reality show, which was released last month failed to win over viewers. The reality show did not even make it to DStv’s top 30 most-watched list in July, according to the latest viewership numbers from the BRC. This means that the show pulled in less than the 327,831 viewers who tuned in to watch Mzansi Magic’s telenovela Isithembiso, which occupies the 30th spot on the list. Three episodes of Isithembiso was aired in the month of July.

Being Bonang which airs on Vuzu Amp is reportedly the most watched show on the channel and it’s been aired only three weeks. Apparently, none of Vuzu’s shows made the top 30 list and Bonang’s manager Chauke Sylvester said there was a serious flaw in rating all of the DSTV channels together on one list.

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This comes a few days after Bonang’s book riddled with grammatical errors was recalled from the market.

Meanwhile, July TV ratings shows that Somizi Mhlongo’s reality show Living the Dream with Somizi on Mzansi Magic managed to attract 559 373 viewers. The show made it to the 15th place on DStv’s most watched list for July.