Facebook TV App: Facebook started on desktop computers and after a hard fought technological evolution, it finally made its way onto smartphones. Now the most friendly social media app wants your television too.
Many social media users were thrilled on Tuesday when the world’s largest social media platform – Facebook – announced a soon-to-come app that will allow Facebook users watch videos directly from a standalone TV. This time, on a larger screen.
The app is part of Facebook’s evolving plans for its video platform, as announced by Facebook’s VP of Partnerships, Dan Rose at the Code Media conference.
Rose revealed that Facebook intends for its TV app to be a compliment to watching videos on mobile phones and not a Netflix killer.
According to Facebook, the Facebook TV app will be initially available on Apple TV, Amazon Fire TV and Samsung Smart TVs.
No doubt, this landmark achievement is another gigantic move by the social media into the video market. The organization may likely hit the jackpot – thanks to its 1.86 billion monthly active users – once the online streaming app hits the app store.
The company announced in a blog post that the Facebook TV app also enables one to catch up on videos that had been earlier saved, shared or uploaded.
“With the app, you can watch videos shared by friends or Pages you follow, top live videos from around the world, and recommended videos based on your interests,” the company added.
Weighing in, Facebook founder, Mark Zuckerberg, described video as a “mega-trend”. He said the organization believes that it can easily benefit from the $70 billion brand advertising budgets that are normally reserved for TV shows if its active users keep watching more videos.
“I see a video as a megatrend on the same order as mobile. That’s why we’re going to keep putting video first across our family of apps and making it easier for people to capture and share video in the new way,” Zuckerberg added.
Last year, Facebook introduced a way to cast videos from iOS or Android devices to Apple TVs and Google Chromecast dongles by tapping the TV icon in the Facebook app for smartphones or tablets.
Facebook has also promised to top up its Facebook videos by 2020. Recall that in late 2015, YouTube was eleven times bigger than Facebook video.
Meanwhile, Facebook is also taking steps to update and make videos more engaging while it’s working towards releasing the TV app.
These updates will allow video play with the sound on by default in the News Feed, provided that your phone’s sound is on. But if your phone is silent, the video will be silent too, until you tap into them.
Away from that, another update in Facebook video will be an automatic expansion of vertical videos like it is obtainable in Snapchat. Then Facebook users will also be allowed to keep browsing the News Feed while videos keep playing in a small thumbnail at the bottom of their screens.
The organization also promised to roll out vertical video viewing to all users iOS and Android users.
The new Facebook standalone TV app will hit the store soon and will be free too, according to a Facebook spokesperson.