2015 Salary Survey : The Strategic Account Of What People Actually Earn In South Africa

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In a recent publication, AD Talent has released it’s salary survey for 2015, giving the public a better insight at the actual earnings of people especially in the South African communications market.

Rather than make projection of assumptions from information gotten by the use of the usual questionnaire method, AD Talent went the extra mile of using accurate information gotten by interviewing actual workers in the industry. The interviews were conducted between the period of January and December of 2014.

The survey used cost-to-company salary, keeping in mind important factors such as the size of the company, its status for growth, and employee desire to work for such companies.

Read Also: How South African Economy May Not Survive Load Shedding



The following tables provide an overview of the results as was published by Ad Talent’s 2015 Salary Survey.

Note that 0-2 years (light) means 0 to 2 years experience in that particular position, and not 0 to 2 years total working experience.

The same applies for medium and heavyweight. It is experience in the particular position and not total working experience.

Designers and developers

Creative: Digital
0-2 yrs (light) 2 – 5yrs (medium) 5 – 9 yrs (heavyweight)
Digital Designer/Multimedia Designer
Johannesburg R10 000 – R15 000 R15 000 – R30 000 R30 000 – R45 000
Cape Town R8 000 – R13 000 R13 000 – R25 000 R25 000 – R35 000
Web Developer
Johannesburg R8 000 – R18 000 R18 000 – R26 000 R26 000 – R45 000
Cape Town R8 000 – R12 000 R12 000 – R25 000 R25 000 – R45 000
User Experience Designers
Johannesburg R15 000 – R20 000 R20 000 – R35 000 R35 000+
Cape Town R12 000 – R18 000 R18 000 – R30 000 R30 000+
User Interface Designers
Johannesburg R15 000 – R25 000 R25 000 – R35 000 R35 000+
Cape Town R12 000 – R18 000 R18 000 – R30 000 R30 000+
Front-end Developer
Johannesburg R8 000 – R12 000 R12 000 – R25 000 R25 000 – R40 000
Cape Town R6 000 – R10 000 R10 000 – R17 000 R17 000 – R30 000
Back-end Developer
Johannesburg R18 000 – R28 000 R28 000 – R45 000 R45 000+
Cape Town R14 000 – R18 000 R18 000 – R35 000 R35 000+

Other Communications Professionals

Advertising Agencies
0-2 yrs (light) 2 – 5yrs (medium) 5 – 9 yrs (heavyweight)
Managing Director
Johannesburg R75 000 – R85 000 R85 000 – R110 000 R110 000+
Cape Town R65 000 – R75 000 R75 000 – R95 000 R95 000+
Deputy MD
Johannesburg R65 000 – R75 000 R75 000 – R85 000 R85 000+
Cape Town R60 000 – R65 000 R65 000 – R75 000 R75 000+
General Manager
Johannesburg R70 000 – R75 000 R75 000+ N/A
Cape Town R53 000 – R55 000 R55 000+ N/A
Client Service/Business Unit Director
Johannesburg R40 000 – R45 000 R45 000 – R55 000 R55 000+
Cape Town R35 000 – R40 000 R40 000 – R48 000 R48 000+
Group Account Director
Johannesburg R40 000 – R42 000 R42 000 – R50 000 R50 000+
Cape Town R30 000 – R35 000 R35 000 – R45 000 R45 000+
Account Director
Johannesburg R28 000 – R35 000 R35 000 – R40 000 R40 000+
Cape Town R25 000 – R30 000 R30 000 – R38 000 R38 000+
Account Manager
Johannesburg R18 000 – R20 000 R20 000 – R30 000 R30 000+
Cape Town R12 000 – R16 000 R16 000 – R25 000 R25 000+
Account Executive
Johannesburg R9 000 – R12 500 R12 500 – R20 000 N/A
Cape Town R8 000 – R10 000 R10 000 – R18 000 N/A
Project Manager
Johannesburg R18 000 – R26 000 R26 000 – R32 000 R32 000 – R45 000
Cape Town R12 000 – R18 000 R18 000 – R30 000 R30 000 – R40 000
Project Director
Johannesburg R32 000 – R40 000 R40 000 – R50 000 R50 000+
Cape Town R28 000 – R36 000 R36 000 – R45 000 R45 000+
Operations
Johannesburg R45 000 – R55 000 R55 000 – R70 000 R70 000+
Cape Town R40 000 – R45 000 R45 000 – R60 000 R60 000+
Production
Johannesburg R8 500 – R15 000 R15 000 – R30 000 R30 000 – R45 000
Cape Town R8 000 – R13 000 R13 000 – R25 000 R25 000 – R40 000
Traffic
Johannesburg R12 000 – R18 000 R18 000 – R28 000 R28 000 – R45 000
Cape Town R8 000 – R13 000 R13 000 – R25 000 R25 000 – R35 000
Digital Programme Manager
Johannesburg R40 000 – R55 000 R55 000 – R70 000 R70 000+
Cape Town R40 000 – R45 000 R45 000 – R60 000 R60 000+
Strategic Planning Director
Johannesburg R45 000 – R55 000 R55 000 – R75 000 R75 000+
Cape Town R40 000 – R45 000 R45 000 – R60 000 R60 000+
Strategic Planner
Johannesburg R12 500 – R20 000 R20 000 – R35 000 R35 000+
Cape Town R12 000 – R15 000 R15 000 – R30 000 R30 000+
Digital Strategist
Johannesburg R18 000 – R26 000 R26 000 – R40 000 R40 000+
Cape Town R16 000 – R23 000 R23 000 – R37 000 R37 000+
Social Media Brand Manager
Johannesburg R15 000 – R20 000 R20 000 – R30 000 R30 000+
Cape Town R12 000 – R15 000 R15 000 – R23 000 R23 000+
Social Media Specialist
Johannesburg R18 000 – R28 000 R28 000 – R45 000 R45 000+
Cape Town R15 000 – R20 000 R20 000 – R35 000 R35 000+
Social Media Community Manager
Johannesburg R12 000 – R15 000 R15 000 – R28 000 R28 000 – R42 000
Cape Town R8 000 – R15 000 R15 000 – R22 000 R22 000 – R38 000
Content Manager
Johannesburg R12 000 – R15 000 R15 000 – R25 000 R25 000 – R40 000
Cape Town R8 000 – R12 000 R12 000 – R18 000 R18 000 – R36 000
SEO Specialist
Johannesburg R15 000 – R25 000 R25 000 – R35 000 R35 000+
Cape Town R12 000 – R16 000 R16 000 – R25 000 R25 000+
PPC/ORM Campaign Manager
Johannesburg R15 000 – R25 000 R25 000 – R32 000 R32 000+
Cape Town R12 000 – R16 000 R16 000 – R22 000 R22 000+
Creative: Traditional
0-2 yrs (light) 2 – 5yrs (medium) 5 – 9 yrs (heavyweight)
Group/Executive Creative Director
Johannesburg R100 000+ N/A N/A
Cape Town R85 000+ N/A N/A
Creative Director Small/Medium sized Studio Medium/Large Agency
Johannesburg R40 000 – R50 000 R50 000 – R60 000 R60 000+
Cape Town R28 000 – R35 000 R35 000 – R45 000 R45 000+
Head of Design Small Studio Medium/Large Agency (0-5 yrs) Medium/Large Agency (5 yrs +)
Johannesburg R28 000 – R38 000 R38 000 – R46 000 R46 000+
Cape Town R22 000 – R30 000 R30 000 – R40 000 R40 000+
Graphic Designer
Johannesburg R8 000 – R15 000 R15 000 – R28 000 R28 000+
Cape Town R8 000 – R12 000 R12 000 – R20 000 R20 000+
Creative Group Head
Johannesburg R27 000 – R32 000 R32 000 – R40 000 R40 000+
Cape Town R20 000 – R28 000 R28 000 – R40 000 R40 000+
Art Director
Johannesburg R9 000 – R15 000 R15 000 – R28 000 R28 000 – R45 000
Cape Town R8 000 – R15 000 R15 000 – R25 000 R25 000 – R42 000
Copywriter
Johannesburg R8 000 – R15 000 R15 000 – R28 000 R28 000 – R45 000
Cape Town R8 000 – R12 000 R12 000 – R20 000 R20 000 – R45 000
Head of DTP/Studio Manager
Johannesburg R20 000 – R25 000 R25 000 – R30 000 R30 000 – R45 000
Cape Town R18 000 – R22 000 R22 000 – R25 000 R25 000 – R40 000
DTP Operator
Johannesburg R8 000 – R15 000 R15 000 – R20 000 R20 000 – R35 000
Cape Town R6 000 – R13 000 R13 000 – R18 000 R18 000 – R33 000
Marketing
0-2 yrs (light) 2 – 5yrs (medium) 5 – 9 yrs (heavyweight)
Brand/Marketing Assistant
Johannesburg R10 500 – R16 500 R16 500 – R30 000 N/A
Cape Town R10 000 – R14 000 R14 000 – R20 000 N/A
Brand/Product Manager
Johannesburg R18 000 – R25 000 R25 000 – R45 000 R45 000 – R52 000
Cape Town R16 000 – R25 000 R25 000 – R38 000 R38 000 – R45 000
Marketing Manager/Group Brand Manager
Johannesburg R32 000 – R45 000 R45 000 – R65 000 R65 000+
Cape Town R30 000 – R40 000 R40 000 – R50 000 R50 000+
Marketing Director/Group Marketing Head/Head of Brand
Johannesburg R55 000 – R65 000 R65 000 – R110 000 R110 000+
Cape Town R45 000 – R55 000 R55 000 – R75 000 R75 000+
Corporate
0-2 yrs (light) 2 – 5yrs (medium) 5 – 9 yrs (heavyweight)
Communications Director
Johannesburg R30 000 – R45 000 R45 000 – R60 000 R60 000 – R100 000
Cape Town R30 000 – R35 000 R35 000 – R55 000 R55 000 – R80 000
Communications Manager
Johannesburg R20 000 – R30 000 R30 000 – R50 000 R50 000 – R70 000
Cape Town R18 000 – R25 000 R25 000 – R35 000 R35 000 – R55 000
Communications Officer/Consultant
Johannesburg R15 000 – R20 000 R20 000 – R35 000 R35 000 – R40 000
Cape Town R13 000 – R20 000 R20 000 – R25 000 R25 000 – R38 000
Events Manager
Johannesburg R18 000 – R25 000 R25 000 – R30 000 R30 000 – R65 000
Cape Town R16 000 – R20 000 R20 000 – R28 000 R28 000 – R57 000
Events Coordinator
Johannesburg R15 000 – R20 000 R20 000 – R25 000 R25 000+
Cape Town R12 000 – R18 000 R18 000 – R22 000 R22 000+
Internal Communications Manager
Johannesburg R20 000 – R25 000 R25 000 – R40 000 R40 000 – R75 000
Cape Town R13 000 – R25 000 R25 000 – R35 000 R35 000 – R68 000
PR Consultancies/Corporate Communications
0-2 yrs (light) 2 – 5yrs (medium) 5 – 9 yrs (heavyweight)
Managing Director
Johannesburg R45 000 – R53 000 R53 000 – R65 000 R65 000 – R100 000
Cape Town R40 000 – R47 000 R47 000 – R60 000 R60 000 – R85 000
Account Director
Johannesburg R30 000 – R35 000 R35 000 – R42 000 R42 000 – R50 000
Cape Town R25 000 – R30 000 R30 000 – R38 000 R38 000 – R47 000
Account Manager
Johannesburg R20 000 – R25 000 R25 000 – R30 000 R30 000+
Cape Town R17 000 – R21 000 R21 000 – R26 000 R26 000+
Account Executive
Johannesburg R15 000 – R18 000 R18 000 – R20 000 N/A
Cape Town R12 000 – R16 000 R16 000 – R18 000 N/A
Public Relations Assistant
Johannesburg R8 000 – R13 000 R13 000 – R18 000 N/A
Cape Town R8 000 – R12 000 R12 000 – R17 000 N/A
Sponsorship Manager
Johannesburg R15 000 – R24 000 R24 000 – R45 000 R45 000 – R65 000
Cape Town R15 000 – R20 000 R20 000 – R33 000 R33 000 – R60 000
Media
0-2 yrs (light) 2 – 5yrs (medium) 5 – 9 yrs (heavyweight)
Media Director
Johannesburg R28 000 – R36 000 R35 000 – R42 000 R50 000 – R70 000
Cape Town R20 000 – R30 000 R30 000 – R40 000 R40 000 – R65 000
Media Planner
Johannesburg R20 000 – R25 000 R25 000 – R35 000 R35 000 – R45 000
Cape Town R15 000 – R20 000 R20 000 – R28 000 R28 000 – R39 000
Media Buyer
Johannesburg R15 000 – R18 000 R18 000 – R28 000 R28 000 – R37 000
Cape Town R10 000 – R13 000 R13 000 – R21 000 R21 000 – R33 000
Media Strategist
Johannesburg R22 000 – R26 000 R26 000 – R38 000 R38 000 – R60 000
Cape Town R18 000 – R22 000 R22 000 – R35 000 R35 000 – R54 000
Media Sales Executive
Johannesburg R18 000 – R22 000 R22 000 – R35 000 R35 000 – R44 000
Cape Town R16 000 – R21 000 R21 000 – R34 000 R34 000 – R41 000
Media Sales Director
Johannesburg R30 000 – R35 000 R35 000 – R45 000 R46 000 – R70 000
Cape Town R25 000 – R30 000 R30 000 – R42 000 R42 000 – R67 000
Media Sales Digital
Johannesburg R18 000 – R25 000 R25 000 – R35 000 R35 000 – R70 000
Cape Town R15 000 – R22 000 R22 000 – R31 000 R31 000 – R62 000
Media Coordinator
Johannesburg R10 000 – R15 000 R15 000 – R20 000 R20 000 – R25 000
Cape Town R8 000 – R12 000 R12 000 – R17 000 R17 000 – R22 000
Digital Media Strategist
Johannesburg R20 000 – R26 000 R26 000 – R40 000 R40 000+
Cape Town R18 000 – R24 000 R24 000 – R38 000

Table source: Mybroadband

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