Veteran designer Giorgio Armani has opted to stop using animal fur in all his products. According to him, the tremendous progress made in technology makes it very unnecessary and unjustified to mete out such cruelty to animals.
The renowned Italian designer Giorgio Armani, 81, said in his revealing statement that the decision is to portray their attention to “the critical issues of protecting and caring for the environment and animals”.
To fulfill this promise, the entire Armani Group which includes catwalk labels Giorgio Armani and Emporio Armani, AJ Armani Jeans and home ware brand Armani Casa will cease to make anything that has to do with fur starting with the fall-winter 2016 season. There will be no fur in any collections produced by the entire Armani Group again.
Chairman of the Fur Free Alliance Joh Vinding, said the announcement by a man who has set clothing trends for decades was proof that “compassion and innovation are the future of fashion.”
Vinding said that the announcement “makes it clear that designers and consumers can have creative freedom and luxury, all without supporting animal cruelty”.
This move if followed by other top designers will help save the lives of many animals who helplessly succumb to being used to create fashion around the globe.
The Humane Society International described Armani’s pledge as “probably the most powerful message yet that killing animals for their fur is never fashionable”, in addition to the fact that designers who continue to use fur “are looking increasingly isolated”. This is so because many top designers have joined the fur free train.
British designer Stella McCartney has long followed a “vegetarian” philosophy, shunning fur, leather and feathers. Other top designers like Hugo Boss, Tommy Hilfiger and Calvin Klein have also committed to going fur-free, while other brands including Fendi, Michael Kors and Moschino still stick to selling items made with fur.