What is Diana Jenkins' Net Worth and How Did She Make Her Money?

Diana Jenkins’ net worth is $300 million. The Bosnia and Herzegovina-born businesswoman and philanthropist is the founder and CEO of Neuro Brands, a lifestyle-drink company.

We cannot talk about Diana Jenkins’ net worth without mentioning the fact that the bulk of the entrepreneur’s bottom line came from her divorce settlement from Roger Jenkins, whom she was married to for over a decade. However, Diana was already earning handsomely from her jewelry and swimwear business prior to her divorce.

Diana and Roger’s divorce gave her wings, and she sure soared like an eagle. Today, the former wife of Roger Jenkins has several thriving businesses under her belt, and needless to say, it gets the funds rolling in.

Key Info:

Net Worth: $300 Million
Date of Birth: 1973
Place of Birth: Sarajevo
Gender: Female
Nationality: Bosnia and Herzegovina

How Rich is Diana Jenkins?

According to Celebrity Net Worth, the most recent estimation of Diana Jenkins’ fortune is pegged at $300 million. Diana has not always been rich. In fact, she describes her life journey as a case of “rags to riches.”

When she first came to Britain, Diana was escaping from her war-ravaged country, Bosnia. The Bosnian native survived the war by the skin of her teeth, and even though she faced a lot of challenges in England, Diana persevered, and her hard work was rewarded with resounding success.

How Did Diana Jenkins’ Net Worth Accrue?

Diana Jenkins accumulated her wealth from diverse sources. Considering where she was coming from, the Bosnian native said she was more than happy to start earning a living.

From working as a clerk in Covent Garden, fortune smiled on Diana, and today, she is listed as a reality TV star and a shrewd businesswoman with interest in swimwear, music production, beverages, and real estate.

Above all, Diana is also credited with having what many would describe as a “brilliant marriage.” The Bosnian-born businesswoman owes the bulk of her wealth to the divorce payout she received from her ex.

She First Tried Her Hands at Paid Employment

After acquiring her first degree in computer science and economics from the City University London, Diana Jenkins moved into the labor market to make a living for herself. The first job she scored was at a London-based shopping and entertainment hub known as Covent Garden. She spent a few years at the hub working in her capacity as a clerk.

Jenkins was quite prudent with spending during her days at Covent, and by the time she was ready to go, the aspiring businesswoman had already saved enough funds to float her own jewelry business.

She Became a Businesswoman after Launching her Jewelry Business

From Clerking, Diana floated her own jewelry store in London, which marked her debut in the wheeling-dealing world of business. Though the details of this particular venture business are not known, reports said it is still in existence and generating income for the Bosnian native.

Diana Jenkins Moved From Jewelry to Swimwear Line

After her jewelry store proved to be a successful concern, Diana Jenkins got the needed encouragement to break new frontiers. Her next port of call was the swimwear business which led the emerging entrepreneur to partner with the celebrated model Melissa Odabash; the duo established a line of swimwear known as Melissa Odabash swimwear line

Before long, the swimwear line gained popularity among A-list celebrities such as Kate Moss, Heidi Klum, Elle Macpherson, and many more. With the caliber of people patronizing the line, it was no surprise that it became extremely successful, taking Diana’s financial standing a notch higher. The swimwear line is still thriving, and Jenkins still earns from it to date.

Diana Jenkins was Awarded a Huge Alimony Following her Divorce from Ex-spouse, Roger Jenkins

Diana Jenkins’ divorce settlement takes the credit for catapulting the then-emerging businesswoman to the league of the crème de la crème of both the entertainment and business worlds.

Fortune smiled on Diana during her days at London City University when she ran into British banker Roger Jenkins in a gym adjourning the campus. Roger was then lecturing in the institution of higher learning and later served with Barclays’ Middle Eastern business as its substantial chairman.

The duo’s 1999 wedding ended in a divorce, which saw Diana receive a whopping £150 million from her ex-husband’s fortune of £300 million; this happened in 2012.

When quizzed about his feeling about Diana receiving half of his fortune, Roger Jenkins told The Mail on Sunday that his ex-wife deserves whatever she gets from him. Crediting Diana as being a strong force behind his current success, the British banker said he wouldn’t have dreamt of attaining the fame and fortune he enjoys today without her.

Roger credited his ex with helping in securing the £7.3 billion investment from the Qatari royal family into Barclays. According to Roger, Diana went ahead to cultivate a relationship with Sheik Hamad Al-Thani’s wife; Hamad was Qatar’s former Emir.

The sudden surge in her bank balance placed the businesswoman woman on the list of the UK’s richest women. Before long, she moved from London to Southern California to put down roots in a 3-acre clifftop property located in Malibu. It was at this point that Diana Jenkins’ really started focusing on bigger businesses as well as philanthropy.

Diana Jenkins Owns the Successful Beverage Brand known as Neuro Brands

Added to her jewelry and swimwear business, Diana Jenkins takes the credit for founding Neuro Drinks – a lifestyle health drinks company that prides itself on being a healthy alternative to both caffeine and soda. The beverage is believed to promote sleep, boost immunity, reduce stress, and increase energy.

The beverage is quite popular and has varieties such as Neuro Sport, Neuro Gasm, Neuro Bliss, Neuro Aqua, Neuro Sleep, Neuro Trim, and Neuro Sonic. The brand’s tagline reads, “Drink with a purpose.”

Apart from being the founder, Diana Jenkins also functions as Neuro Drinks Chairman and Chief Executive Officer. Reports from the brand’s website claim Jenkins has been a leading force in its explosive growth. Currently, Neuro Drinks can boast over 65,000 locations in the entire country presently distributing its products; this includes major chains and retailers like Walmart, Amazon, and Target.

What’s more, some of the most recognizable faces in pop culture count Neuro drinks as their daily routine.” With the level of success that Neuro Drinks has recorded, it came as no surprise that it earns a revenue of $79 million, RocketReach said.

There was even a time when Diana Jenkins had to pay the sum of $500,000 after her brand was accused of making misleading claims, but this did not shake their finances one bit.

Diana Jenkins has a Finger in Real Estate

Diana Jenkins’ real estate business inadvertently took off after she relocated to CA and acquired her Malibu mansion. The house came into her possession during the early part of the 2000s for the price of $21 million. Reportedly, Diana was with music star Kid Rock while touring potential homes when she stumbled on the mansion. The house hunting was meant for Kid’s benefit, but Diana was the one who ended up with the property.

In June 2021, the Malibu mansion was listed to be worth $125 million. However, barely eight months later in February 2022, news broke that Diana sold the property for $87 million. The mansion was bought by WhatsApp founder Jan Koum who was her next-door neighbor.

She now lives in her 13,000 square feet Hidden Hills home worth $13 million. Reports from a real estate site called, Dirt said Diana’s home boasts seven bedrooms, including eight bathrooms.

Apart from her Hidden Hills home, Diana Jenkins has other properties. Talking in an interview session on Bravo, The ex-wife of Roger Jenkins said she has a set of houses scattered in different parts of the globe but currently lives in L.A., Sarajevo, Hvar. In total, she claims to have around five to six houses.”

She was quick to inform her housemates in season 12/episode one of The Real Housewives of Beverly Hills that her London mansion was designed by Giorgio Armani himself.

Jenkins has a Music Imprint among her Entrepreneurial Ventures

The full-service music label D Empire Entertainment has Diana Jenkins as its founder and chief executive officer. It is targeted at representing up-and-coming artists as well as established ones. The imprint achieves its aims through innovative and traditional media strategy, branding, distribution, publicity, recording, and licensing.

Diana Jenkins’ Earnings from the Real Housewives of Beverly Hills is a drop in the Ocean

According to reports, Diana Jenkins’ makes between $100,000 to $500,000 for each season’s appearance on the set of The Real Housewives of Beverly Hills, which is considered negligible compared to what she rakes in from her other ventures. However, RHOBH contributes more fame than fortune to the businesswoman.

She debuted on the reality TV show on the 11th of May 2022 as its newest cast member during the show’s 12th season.

In recent times, RHOBH has been evolving to become a platform for a show of wealth for its cast members. The women that grace the set of The Real Housewives of Beverly Hills are definitely not running low on cash, and many of them are loud about their individual achievements.

Debuting on the 12th season of RHOBH made Jenkins one the richest women to ever grace the franchise. She only came second to Kathy Hilton, whose fortune is calculated to be over $350 million. Other RHOBH casts, like Kyle Richards with $100M and Dorit Kemsley with $50 million, come way lower than Diana.

Jenkins is Neck-deep in Philanthropy

Diana Jenkins became a philanthropist because of her roots. Born in Bosnia, the businesswoman was forced to flee from her home country as the notorious 1992 “The Siege of Sarajevo” was ravaging the people of Bosnia. She found her way into London after spending over one year as a refugee in Croatia. The UK was magnanimous enough to grant her the right to reside in the country, study as well as work in the UK.

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Diana’s life journey led the businesswoman to become a raving promoter for refugees. This passion birthed a lot of notable charitable courses and philanthropic foundations.

She Founded the “Sanela Diana Jenkins Foundation for Bosnia and Herzegovina”

During the last days of the Bosnian war, Diana Jenkins’ then 21-year-old brother, Irnis Catic, was brutally murdered by the Serbian forces; this led her to launch the “Sanela Diana Jenkins Foundation for Bosnia and Herzegovina” in his memory. The charitable organization, which came into existence in 2002, is reportedly Bosnian’s largest privately funded philanthropic organization.

Its main target is to provide Bosnian educational institutions, health facilities, and roads with essential funding. Diana believes that the devastating educational and medical infrastructures in her country deserve to be rebuilt. In her message, which was published on the website of the foundation, Diana called on the world not to forget her home country, Bosnia. So far, the foundation has fully funded and supported over 100 projects from 2004 to date.

Apart from her Bosnian foundation, Diana Jenkins has done well in reaching out to her countrymen individually. There was a time that the former VP of Bosnia, Ejup Ganic, was jailed in the UK for war crimes, and the businesswoman wasted no time in providing bail for him. According to Diana, she found all the accusations leveled against Ejup to be false.

Sanela Diana Jenkins Human Rights Project

The Sanela Diana Jenkins Human Rights Project was launched at the Law School attached to the University of California, Los Angeles, in August 2008. The program is preoccupied with bringing criminal elements to justice by working hand in hand with international prosecutors.

It is listed as the foremost international justice cum human rights project at any school of law in the entire western United States. It concentrates on documentation as well as political advocacy.

She Co-founded the Jenkins-Penn Haitian Relief Organization

Alongside movie and TV actor, actor, Sean Penn, Diana Jenkins co-founded what is known as Jenkins- Penn Haitian Relief Organization. The establishment of this organization was occasioned by the devastating earthquake which occurred in Haiti in 2010.

Diana and her organization came in to provide millions of displaced Haitians with medical care and hospital supplies. Comparing the ravaged country’s long-term recovery to that of her home country and Herzegovina, Diana argued that the United States shouldn’t think of withdrawing their assistance from Haiti anytime soon. She also talked about the need for humanitarian assistance, which she deemed to be critical at that stage.

Diana ended up spending a couple of weeks in Haiti after the earthquake. She was stationed in Port-au-Prince, delivering supplies and aid to the people.

Diana Jenkins Has Been in Multiple Fundraising

A woman with a heart of gold, Diana Jenkins has been severally involved in raising funds for one charitable course or the other. A good example was The Elton John AIDS Foundation which she assisted in raising substantial funds. In return, the Elton John AIDS Foundation bestowed her with the Enduring Vision Award in 2012.

Striking a fundraising partnership with George Clooney, Roger Jenkins’ ex-wife helped in raising more than $10 million. The funds were meant to be used for what was referred to as the “Not on Our Watch” organization. The organization draws public attention to the incessant human rights atrocities that were witnessed in Darfur.

Diana Jenkins’s Net Worth and New Found Wealth Exposed her to a lot of Controversies

Debuting on The Real Housewives of Beverly Hills reality show, Diana wasted no time in letting her cast members know of her new-found wealth by referring to herself as “nouveau-riche.” Naturally, her character brought out the worst in her housemates and fans alike.

Soon, fans started labeling her with unpalatable names like “the epitome of money with no class, “the least humble beginning Housewife,” and more. One Reddit user said Diana Jenkins could be the world’s richest, but her attitude will still make her appear cheap.

Diana was really loudmouthed in RHOBH, she was once called a soulless person by Sutton Stracke, to which she responded, “You need a new villain? Here I am.”