Social media has become a great meeting point for celebrities and their followers. In South Africa, platforms such as Instagram and Twitter have taken center stage in giving fans a day-to-day easy look into the lives of the celebrities they want to keep up with daily. Because of this, the biggest South African social media influencers on Instagram, who happen to be celebrities, have millions of followers.<\/p>\n
Most of the celebrities have been on Instagram even before 2015, but it is in more recent years that they have gained the status of a real social media influencer because of the followers they have now gained.<\/p>\n
A social media influencer is someone who has gained authority on any particular topic or area of expertise on social media. As a result, they have many people following them. They are also believed to have built a reputation for their knowledge and expertise on a specific topic.<\/p>\n
To be considered a social media influencer on Instagram, they will have to continue to make posts about the topic that is related to them, which will, in turn, get them followers and generate overwhelming engagements.<\/p>\n
Someone is finally considered a social media influencer if one has a large following or access to a large number of followers. You can persuade your audience to act based on the things you recommend to them. An influencer can be anyone from a celebrity to an online entrepreneur, a blogger, or anyone who can create a huge following thanks to one’s knowledge or expertise.<\/p>\n
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