Kay Yarms (born April 5, 1994) is a South African makeup artist, YouTuber, and social media influencer. She is one of the biggest and most famous makeup artists in South Africa, referred to as ‘the lady with magic fingers’ because of her exceptional talent.
Yarms, who used to be in a relationship with South African-based Nigerian rapper Flacko, has a YouTube channel where she takes time to teach those who are interested in makeup how it works. In 2020, during the COVID-19 pandemic and subsequent lockdown, she joined makeup artists around the world in the #21beats challenge with the hashtag #21beats4kay.
What is Kay Yarms’ Real Name?
Kay Yarms’ real name is Khethokuhle Ngonyama, and she was born on the 5th of April 1994. Details about her childhood and her family members have not been revealed to the public. However, we know that she has a brother called Thubelihle Ngonyama.
Despite being a celebrity, the makeup artist tries as much as possible to keep her private life away from the public.
She Dropped Out of the University to Focus on Her Makeup Career
The social media superstar before the glamour and glitz of the beauty industry was all about education and becoming an accountant, but she changed her mind in the process. She completed her high school education in 2013, graduating from the Durban Girls’ High School.
After high school, she got enrolled in Wits University in the department of accounting, but she didn’t feel fulfilled with the path she had chosen, so she decided to drop out and go back home to Durban in 2016.
Kay Yarms Started Doing Makeup in High School
Building a brand as a makeup artist was not an easy path for Kay Yarms. She seemed to be the only one in her family who had an interest in makeup. Her mother always felt that makeup would cause skin issues. Kay began to learn about makeup when she got to Durban Girls. As she started trying her hands on different makeup techniques, she realized that she was good at the craft.
Her passion for the art continued to grow as she would spend time watching YouTube and learning from other professionals. Before she knew it, she started teaching other girls about makeup, and it made her so happy. So, when she got into the university, she just knew that she wasn’t doing what she loved. Dropping out was a hard decision to make, but thankfully, it turned out to be the right choice.
She Started Her YouTube Channel in 2017
Kay Yarms is one of those young people who became famous through the help of social media. Starting her YouTube channel seemed like the right thing to do, seeing that she also learned from YouTube. She took the bold step in 2017, and her videos were well received.
Before she knew it, she was becoming a famous South African makeup YouTuber. As more people became exposed to her talent, she started getting more gigs and barely had time to put up videos on her channel.
Despite the fact that she paid less attention to the channel, it continued to grow. Today, she has over 240k subscribers, and all her videos get thousands of views. If you are a make-up artist or have any dreams of becoming a makeup artist in the future, she is a must-follow.
She gives important tips you should know and mistakes to avoid before making any bold steps into making being a makeup artist a full-time job.
Social Media Has Also Served as a Tool That Skyrocketed Her to Fame
Over the years, Kay Yarms has slowly and steadily built strong followership on social media. Her accounts are essentially themed around makeup artistry and cosmetics. She provides her fans on her socials with basic beauty tips. She has over 420k followers on Instagram.
Kay’s fans are always so thrilled with how good her makeup always turns out, and she is also proud of all that she has achieved. Her Twitter is also relatively active, with almost 300k followers there. Safe to say Kay Yarms has accrued social media celebrity-level attention.
Kay Yarms is the CEO of Saxx Beauty
Kay Yarms slowly kept climbing from being a YouTuber to now being the boss of her own business. She is a successful make-up artist and at the same time, an entrepreneur. She is the CEO of Saxx Beauty, a South African firm that offers self-care services.
Saxx Beauty, combined with her thriving YouTube channel, has built her portfolio into millions of dollars. Approximately between $1 million to $5 million
Is Flacko Kay Yarms’ Boyfriend?
Kay Yarms is yet to reveal details about her relationship life. However, she used to be in a relationship with Flacko, a Nigerian rapper in South Africa.
For the larger part of her time in the spotlight, Kay Yarms kept everything about her love life to herself. However, fans began to suspect that she may be in a relationship when they heard the voice of a man during one of her Instagram live sessions.
Unfortunately for her, everything she was trying to hide was exposed when the notorious celebrity police, Musa Khawula, shared pictures of Kay and Flacko, revealing that the two were dating.
Contrary to the kind of reaction you would expect from fans, nobody seemed to be happy for her. Fans were surprised that she would date a man like Flacko because they always knew him as a player. Coupled with that, he used to be in a relationship with Mbali Mkhize, who is Kay Yarms’ friend.
Kay Yarms did not stress about trying to explain to fans why she was in a relationship with Flacko. However, to the joy of her fans, there are rumors that her relationship with him has come to an end because he cheated on her.
The Nigerian rapper was caught touching another female’s backside at a club in Sandton Skye. After her breakup with Flacko, she has reverted to her old self, obviously keeping all information about her love life, both old and new, under wraps. She keeps everything a mystery.