The new Dstv price hike has raised lots of reactions from many south African subscribers saying that the price was outrageous. Thousands were seen flooding the gate of multichoice threatening to cancel their services with the company if it did not address the price hike.
MultiChoice yesterday announced an 8% to 10% rise of the prices of its most popular bouquets starting from 1 April 2016.
Raising their #DStvMustFall hashtag on streets and on social media like Twitter and Facebook platform, subscribers say they would rather go for other options.
One of the subscriber Ryan Robertson wrote “Your planned price hike will be losing a customer, do you honestly think I am going to pay what you asking to watch sport only? I will find a cheaper and better option”.
“DStv I understand that you buy your shows in foreign currency. Also understand that South Africans don’t earn salaries in foreign currency,” wrote another subscriber, Saint Paul.
The multichoice’s Dstv subscribers believe the new tariff plan is a ‘complete rip-off’ and have complained about the lack of fresh content provided by the satellite TV service.
Yet, despite stiff annual DStv increases for over a decade, MultiChoice’s DStv subscriber based in South Africa is said to have continued to grow annually.
Reports from the ongoing multinational research on the pay-TV market in South Africa and elsewhere across the African continent has continued to highlight the country and sub-Sahara Africa as one of the bright spots and fast-growing international markets for satellite pay-TV.
Hence it is believed that though subscribers complain about the price hike and threatening to do away with their DStv, it is economic reality that millions of South African TV households simply cannot bear being without their DStv package and the TV channels and shows it provides.
DStv has however argued that the company has kept prices low for as long as possible, but insists the weaker rand has forced their hand.
However, while South Africans cry the unbearable increase in the bouquets prices, subscribers in neighboring countries said that DStv in South Africa is not only cheaper in rand but also offers more channels and better local TV content.
Many from countries like Zimbabwe even go as far as acquiring DStv subscriptions registered in South Africa, in order to pay less and to get access to the larger bouquet of DStv channels offered in South Africa.