Mobile lift app Taxify said it will be implementing its 50% discount on all trips across South Africa on Tuesdays, as part of its new promotion method.
The taxi group launched its new service category dubbed “Taxify Tuesdays” which will appear in the app on selected Tuesdays. The new category that would give customers discount will start functioning from August 8.
The group said that the plan is to make the discount a recurring event, “but it may be limited” by a number of available drivers to service the demand.
“While lowering the prices, we’ll be compensating our drivers with bonuses, so their earnings wouldn’t decrease,” the company said in a press release.
“Drivers will, in fact, have increased earnings due to them serving more clients that day.”
“Our focus is to provide drivers with better revenue per ride and keeping them happy with earnings and support we provide, which leads to ultimately better service for clients.”
Taxify, like Uber, has faced criticism from South Africa’s metered taxi industry in recent months for intentionally undercutting the market. Nevertheless, the group is up at its best to ensure quality services.
Facts About Taxify APP You Should Know
- Much like the Uber app, the Taxify app is easy to use. You can get a fare estimate, order a ride, see your ride history, and rate your ride.
- One of the best features of the Taxify app is that customers can contact their driver through messages once they have ordered for a ride. This is unlike in Uber where the only way to communicate with the driver is by calling them through the app.
- Taxify has only one service on offer which means that riders only have one price to pay.
- The minimum fare in South Africa is R20 per ride and the cost per km is only R7. The base fare is R5.