The winners of the thirteenth Sunday Times Generation Next Awards were announced at the awards ceremony held at Sandton Convention Centre.
Following a youth survey commissioned by the Sunday Times and conducted by HDI Youth Marketeers, South African celebrities and brands were celebrated on Thursday, 11 May.
The survey is the leading barometer of youth sentiment towards brands and celebrities in the country. Thus, nearly 12,000 youths aged between 8-23 years, across urban and peri-urban parts of South Africa, were polled.
Reardon Sanderson, GM Commercial at Times Media says;
“the Sunday Times Generation Next survey continues to deliver very relevant data on the perceptions and motivations behind the brand choices of SA’s youth. We believe the insights delivered are essential to marketers and advertisers, and we’re very proud to make it available to the industry.”
Catherine Bothma, MD of HDI Youth Marketeers says Education and spirituality are the big themes in this year’s study.
Rapper AKA was once again the Coolest Local Music Star, while Gqom queen Babes Wodumo was victorious as the Coolest Local Female Celebrity. Black Coffee nabbed the Coolest Local DJ.
TV personality and comedian Trevor Noah was awarded in new categories – the Coolest Local TV/Screen Star and Coolest Local Male Celebrity respectively.
Once again, Nike was awarded the Overall Coolest Brand, after claiming top spot in three of the 75 categories surveyed including; Coolest Clothing Brand, Coolest Brand Slogan, and Coolest Footwear Brand.
Other brands that have maintained top spot in their respective categories since 2016 include; FNB, Samsung, Mr Price, SAA, Colgate, Protea Hotels, Sandton City, Identity, Vodacom, KOO, Engen, Sunday Times, Trace, Google Play Store, MetroFM, Top Gear magazine, McDonald’s, Spur, Red Bull Energy Drink, Doritos, Coca-Cola, Jelly Tots, Mugg & Bean, Orbit chewing gum, Always, Avon, WhatsApp, Tom & Jerry, FIFA, Daily Sun and Dark & Lovely.
The complete list of the winners of the Sunday Times Generation Next Awards will be published later this month.