The decision by the South African Broadcasting Corporation (SABC) to adopt a policy of playing 90% local music on its radio platforms has been heartily welcomed by South Africans.
Every artiste appreciates seeing or hearing local folks go through his songs irrespective of how wide his music goes. Also, it is believed that local music has a way of reviving the cultural spirit of certain people or tribe.
In fact, local music speaks more of a particular people because music is an integral element that make up culture.
Moving forward, SABC’s “radical announcement” was made on Wednesday after an extensive consultation with music industry representatives. The decision was shared by the SABC and local music advocate Don Laka on Wednesday afternoon.
Meanwhile, the public broadcaster did not only promise to go local by 90%, it also promised to sustain this development for three solid months.
Spokesperson Kaiser Kganyago asserted that the “SABC is the custodian of our culture and heritage and we need to do that.”
He said while this development will be on course, SABC will assess the reception by the public and how it’s going to move forward in terms of the final percentage.
SA Lauds South African Broadcasting Corporation’s Decision
Reacting to the brilliant news, Jazz musician Don Laka, said South African Broadcasting Corporation’s decision will change the landscape of the arts in South Africa.
Also, local musicians like DJ Tira, Oskido, Cassper Nyovest, Zakes Bantwini and Arthur Mafokate have praised the SABC’s decision to play 90 percent local music on 18 of its music radio stations over the next three months.
Local music advocate, Siya “Slikour” Metane likened SABC’s decision to former president Nelson Mandela’s release from prison in 1990.
“I’m glad it happened while I’m still alive. I never thought they would make this change. For the local music industry it is like Mandela coming out of jail,” he said.
Also, the African National Congress (ANC) has welcomed the new development. Acting spokesperson Khusela Sangoni said, “the decision that 90 percent of the music played on SABC radio stations will be local music will go a long way to empowering South African artists and promoting African culture, locally, and throughout the world.”
EFF spokesperson Mbuyiseni Ndlozi also praised the public broadcaster for the gigantic step. He noted that “All countries that have pride‚ everywhere in the world‚ prioritize their local productions‚ from China to Europe‚ to USA and Nigeria.”
Ndlozi however urged the South African Broadcasting Corporation to extend the policy to “the television and films arts”.
“The three television channels on free-to-air platforms must also commit to a 90% local film content‚ particularly as it relates to feature films. This will improve and affirm the booming local films industry,” he said.
The party also called on private radio and television broadcaster to follow the SABC example and promote local content.
Also, Head of A&R for Sony Africa and platinum-selling musician Zakes Bantwini expressed happiness over the decision. Bantwini wrote on his social media page, “Thank you to the SABC and everyone who made this happen.
Let me tell you what this means. It means there’s more work for song writers, Producers, Artists, Event Promoters, Dancers, Engineers, Tour Managers, Bookings Agent, Artists Managers, PR managers, Brand Managers, Stylists, Make Up artists, Video Directors, Live Music, Session Musician the whole music value chain will benefit.
Now this worth celebrating kunini! God Bless South African Music.”