Seemingly, the recent scandals surrounding the state broadcaster have done a number on it as SABC TV News viewership has reportedly taken a massive plunge.
According to the latest report from South African TV ratings, viewership of the SABC’s flagship TV news bulletin has deteriorated.
In fact, the figures are alarming with the broadcaster’s main English TV news bulletin on SABC3 shedding more than 222 417 viewers in just one month. Its audience rating (AR) dropped from 922 152 in October to 699 735 in November.
Similarly, the public broadcaster’s native language news bulletins were not left out. The Xhosa, Zulu and Sesotho TV news bulletins in November also shed viewers.
The Xhosa news fell from 4.15 million viewers (12.2 AR / 35.7 share), losing more than 348 137 viewers to 3.8 million viewers (11 AR / 33.8 share) in November.
The Zulu news shed more than 321 752 viewers, and dropped from 4.07 million viewers (11.9 AR / 35.8 share) to 3.75 million (11 AR / 33.8 share) viewers in November.
In addition, SABC2’s Sesotho news no longer has fallen as one of the channel’s top 20 most watched shows. However, viewership of the Afrikaans TV news bulletin managed to remain stable at 1.48 million viewers (4.3 AR / 15.3 share)
The public broadcaster has been battling shocking daily revelations concerning alleged corruption, fraud, mismanagement, censorship in the house. This is worsened by undue political editorial interference in the affairs of the corporation. Consequently, the scandals have engulfed its controversial bosses James Aguma and Hlaudi Motsoeneng.
Notably, the SABC TV News viewership ratings started taking a plunge since June this year after Hlaudi Motsoeneng abruptly introduced his 90% local content decree.
Following the massive changes in the way things are done in the cooperation, SABC3’s ratings collapsed as viewers rejected all of the badly produced local shows. This affected its news ratings badly.