You will agree with me that the South African Broadcasting Corporation is out to go all local in its programs.
Added to its decision to promote programmes that build and support SA’s unity and cultural beauty, SABC has vowed to replace most of its programmes that promotes foreign culture with more SA cultural events on the national broadcaster.
SABC COO Hlaudi Motsoeneng who was speaking at eNyokeni Royal Palace over the weekend, assured Zulu King, Goodwill Zwelithini, that the corporation would broadcast Zulu cultural events including reed dancing, live as part of a commitment to increase local content.
Motsoeneng who recounted how the broadcasing corporation showed mainly programmes related to the “Britain’s Queen”prior to his arrival and how he plans to discard all that to introduce an all Zulu cultural heritage.
“When I arrived at the SABC the broadcaster was only showing the Britain’s Queen the whole day [sic]. Our King and other kings were not being shown live, but all that will change. I know that there will be a cultural ceremony in September, that event will be shown live,” said Motsoeneng.
On Monday, SABC spokesperson, Kaizer Kganyago, confirmed to the African News Agency (ANA) that the public broadcaster would cover the reed dance in September, for the first time in history.
“The SABC will intensify its coverage of cultural events across the country in line with our mandate of covering events which promote culture and heritage and the Zulu Reed dance will be amongst those covered,” Kganyago said.
The introduction of the reed dance and other cultural events speaks more of Motsoeneng’s stance on the decision to implement 90% local content across all its 18 radio stations which he announced in May after which the corporation announced its plans to roll out a similar policy for its television stations by July.