In the spirit of SABC’s drive for more local content, the national broadcaster will be showing the live footage of the traditional Zulu reed dance ceremony later in the year.
The broadcaster has decided to damn the consequences and not worry about losing its viewers over the decision.
SABC spokesperson Kaizer Kganyago confirmed that for the first time in its history, the broadcaster intends to entertain its viewers with the annual traditional Zulu reed dance on its platforms.
Kganyago described the decision as historic, believing that there is nothing to worry about as people will tune-in to watch the broadcast.
“Why should we be concerned? We are not concerned. People will watch because we know that people want to watch content and events that are reflective of themselves and their heritage.”
Kaizer said that the decision is just part of several strategies used by the SABC to increase local and traditional content on its platforms. The decision does not stop at the reed dance alone, but will extend to other traditional ceremonies.
“This is not a new development. We have been saying for a very long time that we are committed to increasing the amount of local and traditional content on our platforms.
We have always been committed to promoting South Africa’s diverse culture and heritage and we wanted to do that by showcasing all of the traditional ceremonies in South Africa, not just the reed dance.”
“Whether there is a live broadcast, at this stage will have to be looked at and determined, but the intention is there and we will try to show it,” he added.
He emphasized on the broadcaster’s aim to increase its live coverage of these traditional festivals using the reed dance as a model of their coverage.