SAA’s New Business Class: Take A Look At The Airline’s New Cabin


Amid financial crisis and huge corruption allegations roping it’s top leaders, the South African Airline (SAA) has launched its new, mouth watering business class cabin and business class designs.

Transport design consultants Priestman Goode released the first images of SAA’s new designs for the A330-300 fleet which include Business Class and Economy Class cabins, entrance areas, brand panels and cabin branding throughout the aircraft.

According to report by Businesstech, the new cabin designs will feature exclusively in SAA wide-body fleet of new A330-300 aircraft.

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Kim Thipe, head of marketing at SAA, also said the airline started working with the design firm in 2014 as part of a long-term programme to address the overall visual language of SAA across its passenger touch-points through a brand refresh.

“We wanted to create a strong identity that was both reflective of South Africa’s rich cultural heritage and designed to appeal to both domestic and international passengers,” she said.

“As a flag carrying airline, we understand that we represent people’s first and lasting impressions of South Africa, so investing in our passenger experience represents a commitment to our travellers.”

This new improvement comes at the time the airline board chairwoman Dudu Myeni, is accused of abusing public funds. The Democratic Alliance (DA) claimed she spent R680,000 on business class travel and luxury 5-star hotels.

The DA which had already written to the Public Protector to investigate 23 trips allegedly taken by the SAA boss, said the trips were booked and paid for by the Mhlathuze Water Board – of which Myeni is also chairperson – and were uncovered by the City Press in a report out on Sunday (5 February).

This later resulted to the DA urging that Myeni should not be allowed to be in the position to abuse funds in this manner at all.

SAA’s new business class features, however, include:

  • Upholstered personal stowage area, designed to store small valuable passenger items such as watches, rings, earrings, mobile phone etc. and a specific area for personal notebooks/small laptops.
  • Personal stowage shroud designed to create a distinct look for SAA which focused on integrating seat features such as passenger reading light and seat controls.


  • Monitor shroud designed to give the seat a more domestic appearance, including a soft stowage/stand for tablet devices, dual screening as well as standard stowage purposes. The 15” monitor is high quality resolution touch screen for enhanced viewing.
  • Cocktail table seamlessly integrates with the rest of the seat. The flat bed measures close to 2 metres with ample width. Each passenger has large personal stowage areas as well as privacy and direct aisle access.


  • In addition to Business and Economy cabins, PriestmanGoode also designed entrance areas with branded welcome panels, as well as brand panels and literature pockets throughout the cabin


Meanwhile, the airline has announced its suspension of all flights between Johannesburg and Abuja in Nigeria, coming into effect from 6 March 2017.

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This, according to the airline, is due to upgrade work on the runway at the Nnamdi Azikiwe International Airport in Nigeria.

“The airport authorities in Abuja announced that they will close Nnamdi Azikiwe International Airport on 8 March this year for a period of six weeks in order for scheduled repairs and upgrade work to be carried out,” SAA announced in a statement.

The airline says all passengers booked on the suspended flights will be accommodated on flights to and from Lagos.