The Pink Day ODI is coming up on the 4th day of this month at the Bidvest Wanderers Stadium.
Pink Day’s ODI dream is to unite South African cricket fans and the nation at large in raising awareness and funds for breast cancer.
Already, tickets have been sold-out. The Proteas are undefeated in pink and, will be playing their fifth Momentum Pink Day ODI as the third ODI in the Sri Lanka tour series.
According to the Cancer Association of South Africa, South African women have one in twenty-nine chance of being diagnosed with breast cancer.
It is believed that breast cancer awareness and early detection can help South African women get effective treatment, live healthy and longer.
Thus, PinkDrive, a non-profit organization focused on providing cancer awareness education and early diagnostic support to women across South Africa with the motto – ‘Early Detection Saves Lives’.
BuzzSouthAfrica learnt from Cricket South Africa (CSA) that PinkDrive has been involved with the Momentum ODI Pink Day since 2013. And, that over R2.25-million has been raised for the breast cancer awareness community.
The funds help the organisation service over 70 clinics and 10 hospitals in Gauteng. It also contribute towards the upkeep of PinkDrive’s three mobile mammography and gynaecological units, an educational unit and five educational vehicles, CSA related.
In partnership with CSA, PinkDrive, Bidvest Wanderers, the Gauteng Cricket Board (GCB) and Momentum agreed to advance breast cancer awareness through ODI cricket.
Chief executive officer and founder of PinkDrive, Noelene Kotschan said “Pink Day has enabled breast cancer awareness to become a national conversation.
“To date, PinkDrive has provided more than 11,000 mammograms, conducted more than 106,500 clinical examinations and directly educated more than 279,000 people on breast health.
“Millions more are made aware of the preventative healthcare message via Pink Day match broadcasts,” Kotschan added.
Based on the above, Bidvest, Momentum, and Cricket South issued an invitation to all the fans attending the third ODI to dress in pink in support of breast cancer awareness.
For the Pink Day ODI, Momentum is launching the Pink Suits Campaign and has invited celebrities and people of influence to become Pink Suit Ambassadors.
The essence is to create an exciting link between sport and fashion and to draw more attention to breast cancer awareness.
So far, below are the Pink Suit Ambassadors:
- Ms Hendrietta Bogopane-Zulu, Dep Minister of Social Development
- Sam Cowen, DJ and radio personality
- Benni McCarthy, South African soccer player
- Janina Oberholzer, radio personality and TV presenter
As learnt, these ambassadors can challenge others to become a Pink Suit Ambassador and well as, get people to donate to other suits or pink outfits so as to increase the number of people who will be wearing pink to show their support.
Other partners will be supporting the Pink Day ODI in the following ways:
They will donate R1 000 for every boundary scored.
- Will donate R100 000 if a player punches the ball into the big inflatable Momentum “M”;
- Offer R10 000 for every six hit into the Momentum Family Area.
- Will donate R400 for every four scored by a Protea Player;
- Donate R600 for every six scored by a Protea Player;
- And R1000 for every wicket taken by a Protea Player.
New balance will forgo R50 for every pink replica sold in stadium on the day of the game.
- Castle will donate R25 000 for any ball that hits the roof of the Castle Corner during the game, off a Protea Players bat;
- And donate R10 000 for every 100 scored by a South African Batsman.
Want to get involved? Wear pink wherever you are on Friday before the match and on match day.
The official Proteas Pink Kit is available in men’s and lady’s sizes in major stores. You can also get it online at www.sportsmanswarehouse.co.za
You can also take pictures with your pink kit and share them online using the hashtag – #PinkODI