Black Coffee On 90% Local Content Quota: There Goes Our Culture


Internationally celebrated DJ Black Coffee couldn’t hide his disappointment when he started hearing ‘old American music’ on our local radio stations following SABC’s u-turn on the 90% local content quota.

Apparently, the DJ is a fan of the 90% local content quota. Thus, when he noticed some changes in the music that are getting airplay, he took to Twitter to share his observation. He lamented on how radio stations have seemingly gone back to playing more international music than the local ones. Again, he pointed out that this would affect the “culture” of music.

His comment sparked a heated debate on the social media platform with some users taking sides. While some supported the manner in which he slammed the radio stations for playing foreign music, some others thought it doesn’t mean any harm. In fact, Black Coffee lost his cool when one user accused him of “pushing hate”.

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The duo engaged in a debate with the guy trying to explain his standpoint while DJ Black Coffee explained that music has culture and international music would affect the local music culture.

Shortly after former SABC COO Hlaudi Motsoeneng got suspended, the 90% local content quota which he instituted was reviewed by an interim board. After weeks of deliberation on the controversial matter, the board came to a conclusion to get rid of the idea.

According to SABC spokesperson Kaizer Kganyago, the board made a decision to revert to the directive set by Icasa which will determine how much local content is played.

“The board was guided by the principles made by Icasa. We wish to also make it clear that the SABC is not anti-transformation, the decision is to play as much local music as possible but never below the quota set by Icasa, across all SABC radio stations,” he said.