Playing a significant role in the DataMustFall campaign is outspoken radio personality and businessman Tbo Touch.
The campaign initiated to battle against high cost of data dominated the social media on Thursday morning.
The fact that the issue concerns almost everyone in the society makes it a very sensitive one.
In fact, people have to deal with this issue on a daily basis and it keeps getting worse. Thus, Touch and other high-profile personalities have taken a stand against the high data costs.
According to Touch’s post on Twitter on Wednesday, the high data cost in South Africa is a “complete rip off.”
Tbo Touch tweeted;
“#DataMustFall Let’s bring the price down. This will enable every student to access textbooks online for those who can’t afford it, stream lectures.”
The DataMustFall hashtag quickly topped the trends list as Touch made a clarion call to data subscribers in the country to protest. He enjoined all to join forces and stand united to bring about a lasting change to this data issue.
In addition, Touch kind of gave telecom companies an ultimatum to effect a change soon or face the wrath of customers. He stated that all networks have just 30 days to make this change. Also, Touch called on the chairman of Icasa to step in and speak for the country.
All Networks have 30days to make a change! We will all move our subscription to the network that cares about its customers #datamustfall
— Tbo Touch (@iamtbotouch) September 14, 2016
Meanwhile, Touch reminded the companies that as customers have made them rich, they also have the power to make a change.
“We the customers subscribers made them rich and we have the power of our pocket to change,” he said.
Touch’s call to stand united against cellphone companies got the attention of hundreds of people who took to social media to show support for the campaign. Thus, the campaign has garnered momentum and may soon yield a positive result.