For the second year in a row, M-net has hit the pause button on the Channel O Africa Music Video Awards.
The awards were held every year since 2005. However, the last time we witnessed the event was in 2014 at Nasrec Expo Centre near Soweto.
As a huge part of the African social calendar, its absence has drilled a hole in the entertainment industry. The event joins – SAMAs, MetroFM Music Awards, Crown Gospel Music Awards and SA Hip Hop Awards, to form a social calendar.
Channel O Africa Music Video Awards paved the way for collaborations between South African and African artists. Thus, it’s really saddening to miss out on all the fun for two consecutive years.
5FM DJ and marketing manager at Universal Music, Tumi Voster sais;
“It’s sad that they are not happening again this year. It’s always great to see African artists collaborate and create music bigger than themselves, and these awards are a starting point which allows all artists to be open-minded in their offering.”
Lance Stehr of Muthaland Records shared the same sentiments as Tumi;
“This is sad. Why do these awards go away just when we come with the biggest hits? Awards boost the local industry and show off the diversity from the continent as well. It’s a loss.”
Nevertheless, Nkateko Mabaso who is the newly appointed group general manager for M-Net SA, promised a grand return of the ceremony.
“We have had to re-purpose our business and make more local content. We redirected our investment towards scripted content more with our daily dramas like Isibaya and Sunday night and Monday night dramas. Local content has increased substantially on Mzansi Magic …”
Hopefully, Mabaso has a plan that will bring the awards back sooner than later.