SABC Is Broke, But Will Spend R42 Million On Advertising


National Treasury tasked SABC to reduce its spending on advertising after it emerged that broadcasting corporation spent over R35 million on advertising in the 2015/16 financial year.

Now, it has emerged that the broadcasting corporation has no intent to obey the National Treasury. It added R7 million to the previous amount and is set to spend R42 million on advertising next year.

This is according to a reply to a DA parliamentary question.

Check Out: SABC Choir Gulped R7.5 Million To Sing ‘Hlaudi Motsoeneng We Thank You

Reacting, the opposition party wonders why it’s necessary for the SABC to advertise outside its own platforms.

Adding that the behavior should be kept to a minimum, DA pointed out that SABC spent less than R10 million on advertising three years ago.

“It is unclear why this amount would have quadrupled. (It) is in express defiance of Finance Minister, Pravin Gordhan’s instruction to government departments and entities to cut unnecessary spending,” remarked Maimane’s party.

With the foregoing, the party disclosed that it will submit further parliamentary questions to ascertain which media platforms and for what purposes these adverts were placed.

Also, the DA is looking forward to the release of the SABC’s annual report.

“Under the tenure of SABC COO, Hlaudi Motsoeneng who has the protection of Communications Minister, Faith Muthambi, the SABC continues to waste public funding.

Earlier this year, the SABC was revealed to have increased its spending to Gupta media, and its own internal choir.

It is quite clear that the SABC will make significant losses. We intend to hold those responsible accountable,” DA stated.

More-so, the party vowed to keep holding those at “the helm of the SABC’s dysfunction accountable.

“The Public Broadcaster’s capture by cronies of President Zuma continues to distract from its core business, which is to deliver ‘a variety of high quality programmes and services through television and radio that informs, educates, entertains and supports the public at large,'” DA asserted.

See Also: No Financial Bonus For Hlaudi Motsoeneng, Fire Him – DA

Thus, the party reiterated that it will keep-up the fight for the restoration of stability at the SABC.