Adè van Heerden: Meet South Africa’s New Beauty Queen

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Miss South Africa first princess Adè van Heerden has been officially crowned the new Miss South Africa 2017 at The Maslow Hotel in Sandton.

This comes after former Miss SA Demi-Leigh Nel-Peters was crowned Miss Universe on Sunday, meaning she will be unable to fulfil her duties as Miss South Africa alongside her Miss Universe duties. Thus, Adè will be taking over Demi-Leigh’s responsibilities for the duration of her reign.

“South Africa, meet your new #MissSA2017, Dr. @ade_VH, (sic)” Official Miss South Africa tweeted after she was crowned on Thursday.

South Africa, meet your new #MissSA2017, @adevanheerden! 👑

A post shared by Miss South Africa (@official_misssa) on

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On 18 November, Adè participated in the Miss World pageant and made it to the top 10. In the end, she won the Beauty with a Purpose prize at the beauty pageant held in China.



At a lavish ceremony on Thursday, Adè also crowned her new first princess Boipelo Mabe and executed her first order of business which was to talk to Jacaranda FM host and former Miss South Africa, Liesl Laurie.

Adè van Heerden
first princess Boipelo Mabe

Adè Van Heerden, a qualified doctor, will have to hang up her scrubs for the next few months and trade them for designer gowns which complements the crown that now sits on her head.

“It’s a very overwhelming feeling but, at the very same time, I’m very content,” said Van Heerden.

Assuming her duties as the new beauty queen in South Africa means Van Heerden will have to put her community service as a medical doctor on hold to dedicate all her time to her new role. Nevertheless, the new title will allow The 25-year-old SA National Defence Force medical doctor to still pursue activities in line with what she’s passionate about – positively impacting the lives of others.

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With her new reign limited to just six months, Adè said her core mission is to create and promote mental illness awareness among the youth of South Africa.

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