The 90 percent local content quota implemented by the former COO of the SABC last year has garnered mixed reactions since its inception.
While some people think it’s a move in the right direction, Generations: The Legacy creator Mfundi Vundla thinks the 90 percent local content quota was a “publicity stunt” which was designed to create a platform for the creator to shine.
Speaking to DJ Sbu on his Massiv Metro radio show, the award-winning film producer said he felt the local content policy was made by the former COO Hlaudi Motsoeneng to make a name in the entertainment industry.
“I think that the local content quota was a publicity stunt and was a populist stance designed to expand his (Hlaudi’s) footprint in the artistic community,” he said.
In addition, he pointed out that the policy failed those who were expected to benefit from it. Besides, the project was not followed up with enough money to fund it. This he said, led to the speculation that the concept may have been the case of an empty vessel.
“If you say let there should be 90 percent local content in television, that needs to be accompanied by a massive infusion in capital investment. You cannot just declare 90 percent local content without the money to make that content. The SABC did not have that money so it was an empty promise.
“For television, it was an empty promise because today those production houses that produce most of the content for the SABC are not getting paid. So, that 90 percent local content is nonsense,” he said.
Looking on the bright side, Mfundi said there’s a possibility that the policy could work out in the future. He went on to state the way the policy might actually work.
“We have to be optimistic that we are getting to that goal but there has to be a strategy that involves bringing young producers on board and investing in them,” Mfundi added.
Mfundi’s comments came as the SABC interim board prepares to meet over the future of the broadcaster’s financial and operational survival. Of course, the 90 percent local content quota will be a part of the agenda.
Notably, it has been revealed that the South African Broadcasting Corporation (SABC) lost R200 million to Hlaudi’s 90% local content quota.