Video: Why Black Coffee Turned Down Collaboration Deal With Usher

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DJ Black Coffee will not be bossed around and he made it clear when his potential collaboration with Usher Raymond took a wrong turn.

The house music master spoke out about a collaboration he would have done with the US singing sensation if he had not felt that Coffee’s music was not “African enough”.

In a recent interview on Metro FM, Black Coffee shed more light on how the deal turned sour. Apparently, he was overly excited when he was approached by the management of one of the big shots in the entertainment industry. He must have though to himself, this is an opportunity to represent Africa.

“While I was in New York, I met up with Usher’s manager. Obviously he’s like let’s work, we love the African vibe,” he said.

The idea sounded awesome until the R&B star felt Black Coffee’s song was not African enough for him. According to him, the song Black Coffee sent was “too modern” and didn’t have the “African” feel he was looking for.

Black Coffee explained that after his conversation with Usher’s management, they agreed that he would create a song that he thought would work. And he did, just that they didn’t like it.

“The following day the manager called and said, ‘no he [Usher] thinks the song is a bit too modern, he wanted something ‘African’ and I was like [well] maybe not,” Black Coffee said.

Though the DJ loved the idea of collaborating with Usher, he refused to compromise his ideas. He said that though he did not know what “Africa” meant to the R&B artist, he knows what it means to him.



“I don’t know what Africa is to him but Africa to me is something different, we not in the jungle right now. You know Africa is different. Africa is totally different place. For other people they still want to hear the bongo (drums) and the congas (drums) on music, and I am cool to do that but only if it fits,” he said.

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Moreover, Black Coffee made it clear that if he agrees to collaborate with someone, he will make sure he doesn’t have to compromise his vision as well.

“For me if I want to do the song with you, this is the vision that I have. So the song might not happen because I am not ‘African enough’,” he added.

Watch the video clip from the interview here;