Looking at the Broadcast Research Council (BRC)’s second RAM (Radio Audience Measurement) figures released this week, we now know the top 10 radio stations in Mzansi.
The figures were derived using fresh measurement instruments after the second radio audience survey report was released from the new BRC RAM format.
Read More: Metro FM Listenership Figures Deteriorates
While some radio stations managed to up their game, a few others including Metro FM, Thobela FM and Motsweding FM hit record lows in their daily and weekly number of listeners this year.
Though we cannot say how the 90% local music quota affected some of SABC’s radio stations, the report from listening patterns over the course of the year is quite disturbing. It shows that Metro FM is one of the platforms that suffered the most, judging from its weekly and daily cumulative audience. The station’s listenership dropped remarkably.
Based on weekly listenership figures from January to September, here are the top 10 radio stations in South Africa.
1. Ukhozi FM – 7, 294, 000
2. Umhlobo Wenene FM – 5, 208, 000
3. Metro FM – 3, 968, 000
4. Lesedi FM – 3, 440, 000
5. Thobela FM – 2, 819, 000
6. Motsweding FM – 2, 640, 000
7. RSG – 1, 488, 000
8. Gagasi FM – 1, 408, 000
9. Jacaranda FM – 1, 325, 000
10. Ikwekwezi FM – 1, 294, 000
A columnist for The Media Online, as well as, the station manager at 5FM, Justine Cullinan, believes that Metro FM’s 2016 deteriorating figures have a lot to do with the drastic changes in the station’s popular Sunday programming. Apparently, she’s referring to the introduction of the 90% quota among other changes.
“South Africans grew up on Metro FM’s Sunday programming and until the 90% decision was made, they boasted a highly unusual proposition in that their Sunday listening beat out their weekday drive shows over and over again,” she wrote on the website.
Metro FM boasted a weekly listenership of 6,388 000 in the last quarter of 2014. This was revealed by a RAMS report by the SA Advertising Research Foundation (SAARF). Seems like the station needs to sit up real soon.