South Africans Can Starve To Pay For DStv – Survey

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Study by Old Mutual has shown that amidst harsh econonomic conditions, South Africans are willing to let go of other expenses in order to pay for DStv bills.

The survey which covered about 1,000 working households in various income groups, found that though the people are stilll feeling the pinch of the country’s dwindling economy, 33% of high-income earners (R40,000+ a month) are feeling high levels of money-related stress.

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The SA economy, like in most African Countries has faced series of economic fall caused by global market change and drought.

Rising inflation and worsening economic conditions have also led to a tipping point where even financially-sound households are struggling to make provisions for unexpected expenses.



However, the Old Mutual survey result according to Mybroadband, proved that half of South African households would be able to find money to cover R1,000 in unforeseen expenses, while only a quarter could manage R5,000. Others turned to debt.

Old Mutual said that irrespective of household income, when it comes to cutting back on spending, “luxury” purchases were typically the first to go while the DStv stands as one of the last expenses they will cut back on.

According to the survey, holidays, eating out, and entertaining friends were the first casualties when it came to making ends meet.

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Its revealed that households would rather reign in expenses on groceries or their domestic worker than cut back on their DStv subscription.

The following table indicates the percentage of households that are cutting back on the listed expenses.

Income groups Less than R6,000 R6,000 – R13,999 R14,000 – R19,999 R20,000 – R39,999 R40,000 or more Total
Holiday and travel
95% 94% 96% 83% 76% 88%
Eating out / Entertainment 90% 93% 87% 83% 71% 86%
Entertaining at home 93% 91% 85% 84% 66% 85%
Alcohol 87% 83% 78% 77% 57% 78%
Shoes and clothing 88% 76% 80% 66% 68% 76%
Hair and beauty 71% 71% 68% 59% 49% 65%
Cigarettes 72% 66% 63% 60% 57% 65%
Domestic worker / gardener    – 85% 79% 58% 43% 61%
Food and groceries 78% 64% 56% 53% 41% 60%
DStv/M-Net subscription 66% 40% 41% 32% 16% 38%
Payments to children / dependents 41% 37% 36% 33% 28% 36%
Electricity / water 37% 37% 34% 33% 27% 34%
Children’s schooling / education 33% 27% 24% 19% 17% 25%

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