Social messaging app Snapchat announced a great new feature that will definitely please users . The new feature enables users to save and share their content with a click.
This is a big relief from the regular method of photos and videos disappearing after a day.
The new feature on the fun-packed app is called “Memories.” This is an album within the app where users can save favourite photos and videos and upload to their “Story” which is a slide show of contents that disappears after 24 hours.
Initially, photos and videos on Snapchat had to be immediately uploaded after recording.
With this new feature, Snapchat is deviating from immediacy, spontaneity and simplicity, to more mainstream social networks like Facebook. Now all you have to do is swipe upwards to view your saved pics and videos.
As the company’s valuation grew to around $18 billion over the years, Snapchat added advertising and sponsored content
The number of older users might be the brain behind this new Snapchat feature to enable broader sharing. With nearly 40 percent of users now aged between 25-34 in the United States, the company needed to up their game.
According to digital measurer comScore, about 14% of users are above 35.
“It’s fun to celebrate an anniversary or birthday by finding a few old snaps and stringing them together into a new story,” Snapchat said on its blog on Wednesday.
Snapchat has 150 million daily users, according to a Bloomberg report last month. This surpases Twitter, which has less than 140 million daily users.
The new feature, Memories will be rolling out by next month or so.
However, the new feature doesn’t allow your saved pictures or videos to enter your phone’s photo album. For this, Snapchat is finalizing a way to securely save your memories to its servers.
Now though it sounds fun, you have to be careful of what you save on Memories because its not very secure.