The ever inspiring, South African Music Awards for 2016 has been announced to be taking a new look with Durban’s the Inkosi Albert Luthuli International Convention Center (ICC) being its official host this year.
Chairperson Refiloe Ramogase announced this pointing out various touches that the ceremony will be experiencing this year. One of this is the relocation of the ceremony from its usual venue at the Sun City Super Bowl near Rustenburg to Durban city.
Giving reasons for the relocation, the chairperson said it was in order to effectively refurbish the Super Bowl and also to give the ceremony more opportunity to reach a wider audience.
“We saw this as an opportunity to really be true to the fact that we have a South African Music Awards as opposed to a ‘provincial music awards’. We want to try and have an approach which sees elements of the awards being hosted in different provinces. For example the nominee announcement will be in a different province to the main awards show,” he said.
The organizing theme also plans to involve different municipalities by allowing them host an array of events before the main show, including gala dinners and public viewings. This is in line with the organizers long term goal.
Refuting the claim that R46 million budget has been budgeted for the awards, Ramogase said the organization has maintained multiple funding as source for the event.
“That is a misquote. I can definitely tell you that we have not received that type of financial aid from any province. The fact of the matter is that our funding sources are multiple. We would love to have R46 million to spend in only one calendar year, but that is not the case.”
Ramogase however, promised that the 2016 award ceremony would be taking a better and more improved step in order to satisfy their audience. He encourages the public to attend the event in their numbers.
Meanwhile, nominees for the 22nd SAMAs will be made in April and Tickets are expected to go on sale just before the nominee’s announcement.