The much publicized and expensive Gupta wedding that took place at Sun City in the North West three years ago has reportedly boosted the province’s economy.
North West premier Supra Mahumapelo said in a statement that despite the unnecessary negativity directed at the Guptas, he saw an opportunity to grow the province’s economy through the extravagant wedding.
At his state of the province address SOPA in Matlosana on Friday, Mahumapelo said he has plans of asking for the Gupta wedding DVDs so as to use them to market Sun City to the world.
The premier suggested that the province must look at the advantages of the Gopta wedding from a marketing and branding point of view, and that it must be used for aggressive marketing of Sun City with the aim of attracting the world to host their high-profile weddings there.
“It is my humble submission that the media coverage Sun City received following the much publicized wedding may just have opened up Sun City Resort to the Indian market specifically and other markets generally as a South African venue of choice for such high-profile weddings or events,” he said.
He said his approach to build an inclusive village, townships and small enterprise development strategy would be linked to events of such nature at Sun City.
“Look at Waterkloof Air [Force] Base’s popularity before the controversial landing and after; just from the branding point of view it means there is an economic opportunity that exists there.
“I am talking about possible economic opportunities that can come from that particular activity,” he said.