In what seems like a mass exodus, Ambitiouz Entertainment has lost three of its biggest artists.
Musicians Fifi Cooper, A Reece, and B3nchmarq took everyone by surprised when they took turns to announce their departure from the record label.
The trio caused quite a frenzy on Twitter on Friday afternoon after taking to social media to announce that they no longer have any ties with the label.
A Reece tweeted;
“To whom this may concern the most: The fans. I would like to say that I’m no longer a part of @AmbitiouzEnt as of now moving forward.”
To whom this may concern the most : The fans.
I would like to say that I'm no longer a part of #AmbitiouzEnt as of now moving forward.
— A-REECE. (@reece_youngking) February 17, 2017
Fifi Cooper also announced her departure from Ambitiouz Entertainment via her account;
“Yoh listen, note that I am no longer an @ambitiouz_entertainment artist. It’s been good but all good things come to an end. Fifi Nation, still yours the whole time. . . I’ve decided to push Fifi Cooper under fificooper’s Record Label MòCooper Records. I’ve learned I’m ready and it’s TIME!!!!”
— #Phambili (@FifiCooperFans) February 17, 2017
Similarly, Fifi’s label mate and one half of B3nchmarq P Jay also followed suit and announced that B3nchmarq is no longer a part of Ambitiouz;
“To the #TamatiGang. We would like to say that we’re no longer part of #AmbitiouzEnt as of now moving forward.”
To The TamatiGang 🍅; The fans! We would like to say that we're no longer a part of #AmbitiouzEnt as of now moving forward.
— B3nchMarQ 🍅 (@B3nchMarQ) February 17, 2017
The Hip-hop group also revealed to their fans that they wanted to widen their horizon to give their fans the best.
“We’re currently pushing ourselves ten times harder to keep the consistency going by working on new content for all our loyal followers,” the group added.
The shocking announcements comes just under a week before the Metro FM Awards take place in Durban. Notably, A Reece and B3nchmarq were nominated for awards at the prestigious ceremony.
So ar, Ambitiouz Entertainment has not commented on the matter. In order words we cannot really point out the reason behind the mass exodus. Nonetheless, we smell major beef on ground.